From B2B strategy to delivery.
The Brand Workshop helps premium sport and lifestyle brands build, grow and manage their B2B business in Australia.
We combine market expertise, customer access and operational capability to manage the complete journey from opportunity through to customer delivery.
Understanding where the opportunity is.
We help brands understand the Australian B2B market, identify commercial opportunities and determine the right approach before resources and inventory are committed.
Capabilities
- B2B market strategy
- Market and customer opportunity assessment
- Route-to-market planning
- Channel strategy
- Range and product planning
- Commercial program development
Building the market on your behalf.
We act as an extension of the brands we represent, developing customer relationships and creating sustainable commercial opportunities while protecting brand positioning.
Capabilities
- Brand representation
- Business development
- Customer acquisition
- Strategic account management
- Customer presentations & proposals
- Product launches & range introductions
CRM & customer communication
Turning opportunity into execution.
Once the business is won, we manage the operational requirements needed to get the right product to the right customer — accurately, efficiently and at scale.
Capabilities
- Product supply & purchasing
- Inventory management
- Product branding & customisation
- Order management
- Pick, pack & fulfilment
- Freight & national distribution
- Customer-specific program delivery
